Liberal Arts for Business Leaders

The 21st century will perhaps be remembered one day as the age of humanistic approaches to business. An increasing number of studies show that classic management education (with its focus on quantitative analysis, and functional and technical skills) is no longer sufficient for the complexities of our 21st-century global world. In the real world that business leaders face today, human-created problems from conflict and terrorism to inequality and climate change impact their businesses and require new forms of leading and managing. Even core business questions such as understanding who your customers are or how to get employees to work more efficiently require increasingly creative and supple approaches that go beyond numbers and maths and take into account the full range of human behavior, values and emotions.

Thinkers and scholars in the Humanities have reflected for centuries on what it means to be human. Drawing on this deep and broad scholarship (and on a range of Liberal Arts disciplines from the Humanities and qualitative Social Sciences, from philosophy and history to poetry and music), this course provides key perspectives on how the Liberal Arts can bring value to business in several classic areas: Leadership development, Organizational Behavior and Management, Advertising and Marketing, and Strategy.

• Fulfills the Elective - Ethics and Leadership requirement
• Fulfills the Elective - General requirement

• This course is a part of the Ethics and Leadership concentration