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Integrated Marketing Instructors

The instructors leading Integrated Marketing courses at the University of Chicago Graham School bring their extensive experience, expertise, and professional networks to our students from every corner of Chicago’s marketing community. Students will discuss real-world marketing strategies that have touched diverse audiences at every stage of the buying cycle. Our instructors work with brands that demand global attention, at agencies that consistently produce outstanding work, and with the mandate to constantly develop groundbreaking marketing strategies that meaningfully engage audiences.

Our marketing instructors coach our students towards building successful careers as omnichannel marketing professionals.  Students will learn and practice skills in digital and social media marketing, market research and analysis, media planning, public relations, and brand development.

Paul DeJarnatt is Senior Vice President and head of search engine marketing at Starcom USA, part of Starcom MediaVest, which is the largest media agency in the world and which is headquartered in Chicago. Mr. DeJarnatt directs Starcom's nationwide team of search engine marketing experts and manages a client roster that has included Kraft, Samsung, Spotify, Novartis, Anheuser-Busch, and Mattel.
Ben DiSanti Ben DiSanti is the co-founder of DH+P, a shopper marketing creative agency, and Competent Curiosity, a shopper consultancy that manages a network of shopper and retailer experts across the country.  His own work with retail stalwarts like Walmart, Safeway, Kroger, Meijer, Target, Family Dollar and others provided the foundation for building this network, which continually gathers data and insights that can be applied to building effective shopper marketing programs.  His work for Hershey with Walmart led to VPI status for the brand.  Recently, strategic leadership for World Kitchen led to the revival of a 108-year-old brand (EKCO) in part through Family Dollar.  His work cuts across all channels – grocery, mass, drug and convenience stores. Ben was part of the team that transitioned TPN from a promotional agency to a shopper marketing agency, which today is one of the leading organizations in this space. As an adjunct professor, he has taught a variety of marketing courses including Promotional Marketing, Shopper Marketing and Account Planning at the University of Chicago Graham School, Roosevelt University and Columbia College.  In addition, he has lectured on Planning and Strategic Thinking at University of Illinois, Bradley University, Lake Forest College, Northern Arizona University, Rochester Institute of Technology and Northwestern University.  He is a member of Who’s Who in Shopper Marketing, and has presented at both the Shopper Marketing Summit (2007, 2013) and the Shopper Marketing Expo (2010). He has authored/co-authored several articles including “Creative Segmentation” (JIMC), “Good Cybersecurity can be Good Marketing” (HBR), and “Adroit:  A nimble, yet proficient approach to measuring marketing returns” (PMA Game Changers). Ben holds a Master’s in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism.
Douglas Dome, MM, is known in the Chicago marketing community as founder of two public relations and brand promotion agencies: Dome Communications, which he later sold to Hill & Knowlton, and Dome Consulting.  At other times in his career, Mr. Dome served as chief creative officer at Carmichael, Lynch, Spong, Vice President at FCB (forerunner of today's DraftFCB) and President of Gigunda Group. Mr. Dome holds an MM from the Kellogg School, Northwestern University.
Dean Ferenac is managing director of Initiative, a media planning and buying agency in Chicago. Before joining Initiative, he served as managing director of Ebiquity in New York City and, prior to that, as senior vice president and group media director at DraftFCB in Chicago. Mr. Ferenac has planned media campaigns and media buying for MillerCoors,Taco Bell, Diners Club, Paper Mate, SCJohnson, and John Deere.
Ilan Geva is an independent marketing and branding consultant serving clients in the United States, Europe, and the Middle East from his office in Chicago. He has held prior executive marketing positions at Ogilvy & Mather where he was Design Head and Creative Director in Johannesburg, Los Angeles, and Chicago. He was VP Exec. Creative Director at Kragie/Newell (now Integer) and VP Creative Director at Gage Marketing. He currently runs Ilan Geva & Friends, a branding consultancy in Chicago.   Ilan develops and creates Brand platforms including brand vision, brand strategy, brand personality, using every imaginable strategic branding solution for many of the world’s largest corporations, as well as for smaller enterprises. His work has won over 100 awards around the world including CLIO, ADDY, TELLY, POPAI, CAPLES, ECHO, SUMMIT, ADRIAN and many others. Some of his most recognized work included brands such as: McDonald’s, Coca-Cola, Visa, Ford Trucks, The Chicago Tribune, SA Breweries, Panasonic, Nestle, American Express, Unilever, VW-Audi, Kodak, HP, Seagram, Shell, Sears, Citibank, Jahn and many more. His specific tourism, travel and hospitality experience includes: Israel Ministry of Tourism, Turkey Tourism, South African Tourism, British Tourist Authority, Mexico Tourism Board, State of Iowa Tourism, Lisbon Convention Bureau, United Airlines, Korean Air, Alitalia, Sheraton Hotels, King David Hotel, Doubletree Hotels, Avis, American Express Travel Services, and more.   Ilan has a BFA from the Bezalel Academy of Arts and Design in Jerusalem and a Masters degree from DePaul University in Chicago. He also graduated from the Damelin College of Marketing in Johannesburg with a diploma in Marketing Management. He received the 2006 Graham School Excellence in Teaching Award.
Tom Gosline, MBA, serves as a consultant at the Center for Emotional Marketing, a New York-headquartered firm which develops research-based branding and positioning strategies for Fortune 500 companies and their products. Earlier in his career, Mr. Gosline held several executive positions in marketing strategy, marketing insights, and brand management at Kraft Foods, Pepsico/Quaker Oats, and Pepsico/Frito-Lay. He earned an MBA at the Kellogg School, Northwestern University.
Victoria Gustafson is a Partner, Business Evolution at Verde Associates, a boutique growth consulting firm headquartered in Chicago, IL. Prior to joining Verde, Victoria spent over a decade working at IRI in a variety of key roles, including content marketing, product development, account management and corporate strategy. During her career, she helped world’s leading brands, including Lysol, Mucinex, TRESemme, L’Oreal, Sally Hansen and French’s to find growth through data-driven marketing and innovation. Victoria holds an MBA from the University of Chicago Booth School of Business and a BA in Economics from the University of California at Berkeley.
Kevin Hartman, MBA, MPP, is Head of Industry at Google. Mr. Hartman leads the design and implementation of marketing programs for some of Google's largest corporate clients. The array of services and products offered includes YouTube, display advertising, mobile services, and, of course, search engine marketing.  Before joining Google, Mr. Hartman was senior vice president and director of strategic analytics at Draft FCB. He holds an MBA from the University of Chicago Booth School of Business and an MPP from the University of Chicago Harris School of Public Policy.
Ken Hicks Ken Hicks is the co-founder of DH+P, a shopper marketing creative agency, and Competent Curiosity, a shopper consultancy that manages a network of shopper and retailer experts across the country.  Prior to starting his own businesses, Ken held various senior leadership roles at JWT, Leo Burnett/Arc Worldwide and The Marketing Store. Ken is a seasoned Brand and Shopper Marketing professional who has been intimately involved in building strategic shopper marketing programs for CPG brands such as Coca-Cola and MillerCoors by looking deeper into the decision journey of how shoppers/consumers shop and buy brands at retail.   An agency veteran, he has also structured key shopper marketing agency teams for leading CPG clients and retailers such as Walmart, 7-Eleven, Target, Safeway, Kroger and Family Dollar.  Ken brings deep experience in understanding the value in the collaborative approach with manufacturers and retailers that ultimately drives results for both retailer and brand.  And he has led the development of creative programming that has had a direct sales and profit impact on clients’ businesses. While at Arc Worldwide, Ken also helped to develop the Agency’s shopper marketing curriculum and training programs, conducting training seminars for Leo Burnett/Arc offices in South America, Mexico and Asia.  And as a consultant, he was a key member of Publicis’ Worldwide Nestle team conducting Shopper Marketing training for over 100 Nestlé marketing employees in Beijing, China.  Continual learning and training have always been a part of his DNA and he has lectured at Exeter University, Northwestern, DePaul, Columbia College, University of Illinois, St. Joseph University and the Rochester Institute of Technology.  He also co-authored a recent article on Creative Segmentation in the Journal of Integrated Marketing Communications (JIMC). Ken is a graduate of the University of Michigan and holds a Master’s degree in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism.  
Christopher Hogan, MBA, has accumulated a broad range of consumer insight and analytics experience in his 30+ year career.  Chris is the Founder and CEO of i3 Insights, a marketing consulting firm which identifies compelling consumer insights to enable companies to design effective advertising, position brands for growth, and launch successful new products.  Prior to i3 Insights, he was Senior Vice President of Consumer Insight & Analytics at ConAgra, a manufacturer of consumer food products.  His responsibilities included insights and analytics for both the Consumer and Commercial Business Units, leading a team of professionals that leveraged insights and analytics to influence the strategic directions of key brands. Prior to ConAgra, Chris was Vice President Consumer Insights & Strategy at Kraft Foods, where he had responsibility for the Kraft International consumer and shopper insights in 70 countries around the globe.  He also served as Vice President Category Management Kraft North America and was responsible for the creation of Kraft’s first-ever Shopper Insights team, as well as lead the Category Management initiatives for the Kraft Sales organization.  He began his tenure at Kraft as Director Consumer Insights & Strategy for multiple business units across the Kraft U.S. portfolio of products. Chris has an MBA from Bowling Green State University and a BA in Business Administration from Grove City College.
Tracy Samantha Schmidt is the founder of Socially Authentic, a social media education consultancy that advises individuals and businesses how to use social media to achieve their branding goals.  Before launching Socially Authentic in 2015, Tracy worked in the media for a decade. She began her career as a journalist for TIME where she covered the rise of social media. She went on to co-found ChicagoNow, the Tribune's network of hundreds of blogs, and she later led the global social media strategy for Crain Communications, the publisher of Ad Age and dozens of other titles.
Michael Shmarak Having developed deep expertise in media relations, corporate communications and executive positioning, Michael Shmarak spearheads national media outreach efforts for the firm’s clients across the country. Michael advises clients on how to use different forms of communication to their fullest advantage to generate measurable organizational performance. His work in preparing clients for proper communications execution ensures they are properly equipped to have long-term media relationships—even during times of crisis and adversity. He brings meaningful and influential relationships with the nation’s top business, financial and features media outlets, and actively seeks ways to bring these relationships to bear with his clients. With more than 20 years of experience across several industries, Michael taps expertise and best practices from working with some of the country’s most recognizable brands and professional services companies. Currently serving as adjunct lecturer at Northwestern University, Shmarak earned an M.B.A. from Wayne State University in Detroit, MI and received a B.S.B.A. in Marketing from The Ohio State University.
Susan Snowden MS, MBA, in a successful independent marketing consultant and offers marketing and web marketing services to Chicago-area small businesses and professional practices. She held earlier executive positions as Senior Director of Marketing at Forsythe Technology, a global consulting firm, and Senior Vice President, Directory Marketing, at printing and media services firm, R. R. Donnelly & Sons Co. Ms. Snowden holds two advanced degrees from the University of Illinois, an MBA and an MS in Advertising.
Jay Sullivan, PhD, is an industry consultant at his firm, Branding Rain, supporting companies as they grow in B2C industries. Jay has experience leading brands at companies like Kraft, Quaker Oats and ConAgra Foods where he has launched over $250M in new products and managed brands and brand portfolios ranging from $30M to $800M in retail sales. Jay has led acquisition work at these companies generating over $300M in newly acquired businesses. For the past 16 years he has supported companies in developing marketing strategies for growth and has led client consulting practices as IRI, Epsilon, Ipsos and Foresight ROI. He has served as Client Analytic Officer and helped grow supplier consulting practices. Jay holds PhD & MA in Social Psychology from University of Iowa, and a BS in Physics from the University of Notre Dame.
Patricia Swindle was recently appointed Strategy Director at Havas Advertising, after previously serving for several years as Senior Vice President, Strategy and Planning, at DDB Chicago. During a decades-long career in the agency world, she also has held key positions at JWT, Draft Worldwide, O&M, and Leo Burnett. She has created and overseen marketing strategies for an impressive list of the nation's best-known brands and companies, among them CitiBank, McDonald's, Kellogg's, and SaraLee. Ms Swindle is a University of Chicago Alumnus.
Merle Tresser has 25 years of experience in marketing and communications. She began her career in brand management at the Sara Lee Bakery. In almost 10 years at Alberto Culver, she worked in new product development, led the VO5 brand business and, as Director of Marketing of the Professional Hair Care Division, launched TRESemmé into the retail marketplace. At Scentex, Inc., a manufacturer of home fragrance products, she was Vice President of Marketing. She has also worked in consumer package goods consulting and was a partner in an educational marketing firm. Before she began her marketing career, Merle worked in corporate communications for McGraw Edison and Blue Cross and Blue Shield of Illinois. Currently, Merle works with Susan Rosenstein Executive Search, which specializes in the recruitment of executives in marketing and communications. There she helps clients build strong marketing departments, providing counsel on departmental structure and job definition and locating ideal candidates for senior level marketing positions. She holds an MBA from the University of Chicago, an MA in English Literature and Education from the University of Massachusetts and a BA in Liberal Arts from the University of Illinois.
Brent Williams is the Director of Education at Clique Studios an award winning digital agency in Chicago. At Clique he is responsible for building people and culture, as well as leading the Clique University program. Before joining Clique, Brent was on the founding team at Startup Institute Chicago where he led the student experience and recruitment efforts as well as built many of the marketing systems in place today. Brent holds a Master in Education Administration for the University of Arizona.