Request More Info


Integrated Marketing Instructors

The instructors leading Integrated Marketing courses at the University of Chicago Graham School bring their extensive experience, expertise, and professional networks to our students from every corner of Chicago’s marketing community. Students will discuss real-world marketing strategies that have touched diverse audiences at every stage of the buying cycle. Our instructors work with brands that demand global attention, at agencies that consistently produce outstanding work, and with the mandate to constantly develop groundbreaking marketing strategies that meaningfully engage audiences.

Our marketing instructors coach our students towards building successful careers as omnichannel marketing professionals.  Students will learn and practice skills in digital and social media marketing, market research and analysis, media planning, public relations, and brand development.

Paul DeJarnatt is Senior Vice President and head of search engine marketing at Starcom USA, part of Starcom MediaVest, which is the largest media agency in the world and which is headquartered in Chicago. Mr. DeJarnatt directs Starcom's nationwide team of search engine marketing experts and manages a client roster that has included Kraft, Samsung, Spotify, Novartis, Anheuser-Busch, and Mattel.
Douglas Dome, MM is known in the Chicago marketing community as founder of two public relations and brand promotion agencies: Dome Communications, which he later sold to Hill & Knowlton, and Dome Consulting.  At other times in his career, Mr. Dome served as chief creative officer at Carmichael, Lynch, Spong, Vice President at FCB (forerunner of today's DraftFCB) and President of Gigunda Group. Mr. Dome holds an MM from the Kellogg School, Northwestern University.
Dean Ferenac is managing director of Initiative, a media planning and buying agency in Chicago. Before joining Initiative, he served as managing director of Ebiquity in New York City and, prior to that, as senior vice president and group media director at DraftFCB in Chicago. Mr. Ferenac has planned media campaigns and media buying for MillerCoors,Taco Bell, Diners Club, Paper Mate, SCJohnson, and John Deere.
Ilan Geva is an independent marketing and branding consultant serving clients in the United States, Europe, and the Middle East from his office in Chicago. He has held prior executive marketing positions at Ogilvy & Mather, Leo Burnett, and Frankel & Co. Geva received the 2006 Graham School Excellence in Teaching Award.
Tom Gosline, MBA serves as a consultant at the Center for Emotional Marketing, a New York-headquartered firm which develops research-based branding and positioning strategies for Fortune 500 companies and their products. Earlier in his career, Mr. Gosline held several executive positions in marketing strategy, marketing insights, and brand management at Kraft Foods, Pepsico/Quaker Oats, and Pepsico/Frito-Lay. He earned an MBA at the Kellogg School, Northwestern University.
Kevin Hartman, MBA, MPP is Head of Industry at Google. Mr. Hartman leads the design and implementation of marketing programs for some of Google's largest corporate clients. The array of services and products offered includes YouTube, display advertising, mobile services, and, of course, search engine marketing.  Before joining Google, Mr. Hartman was senior vice president and director of strategic analytics at Draft FCB. He holds an MBA from the University of Chicago Booth School of Business and an MPP from the University of Chicago Harris School of Public Policy.
Christopher Hogan, MBA is Senior Vice President, Consumer Insights, at ConAgra Corporation, where he directs and oversees marketing research for more than 50 major ConAgra food brands, including Banquet, Chef Boyardee, Fleischman's, Healthy Choice, Hebrew National, Hunt's, La Choy, Orville Redenbacher's, Peter Pan, and Wesson's.
James Lucas, PhD is Executive Vice President, Global Strategy and Insight, at Schawk, a global marketing agency which offers point-of-purchase and in-store marketing materials and retail consulting services to clients around the world. Formerly, Mr. Lucas was Executive Vice President, Global Retail Insight and Strategy, at Draft FCB. He earned a PhD in sociology at the University of Chicago.
Tracy Samantha Schmidt is the founder of Socially Authentic, a new business which provides social media advising to individuals and businesses. Previously, she designed and implemented social media strategies at Crain Communications, Tribune Company, and Time Magazine.
Susan Snowden MS, MBA in a successful independent marketing consultant and offers marketing and web marketing services to Chicago-area small businesses and professional practices. She held earlier executive positions as Senior Director of Marketing at Forsythe Technology, a global consulting firm, and Senior Vice President, Directory Marketing, at printing and media services firm, R. R. Donnelly & Sons Co. Ms. Snowden holds two advanced degrees from the University of Illinois, an MBA and an MS in Advertising.
Jay Sullivan, PhD is an industry consultant at his firm, Branding Rain, supporting companies as they grow in B2C industries. Jay has experience leading brands at companies like Kraft, Quaker Oats and ConAgra Foods where he has launched over $250M in new products and managed brands and brand portfolios ranging from $30M to $800M in retail sales. Jay has led acquisition work at these companies generating over $300M in newly acquired businesses. For the past 16 years he has supported companies in developing marketing strategies for growth and has led client consulting practices as IRI, Epsilon, Ipsos and Foresight ROI. He has served as Client Analytic Officer and helped grow supplier consulting practices. Jay holds PhD & MA in Social Psychology from University of Iowa, and a BS in Physics from the University of Notre Dame.
Patricia Swindle was recently appointed Strategy Director at Havas Advertising, after previously serving for several years as Senior Vice President, Strategy and Planning, at DDB Chicago. During a decades-long career in the agency world, she also has held key positions at JWT, Draft Worldwide, O&M, and Leo Burnett. She has created and overseen marketing strategies for an impressive list of the nation's best-known brands and companies, among them CitiBank, McDonald's, Kellogg's, and SaraLee. Ms Swindle is a University of Chicago Alumnus.
Brad Wilks is managing director of Wilks Communications Group, a fast-growing public relations agency located in Oak Park, Illinois. His communications career spans 30 years across large corporations and top-tier agencies in Chicago and New York. His primary focus has been in financial communications and investor relations, where he has worked with many large Fortune 500 companies facing significant challenges to their brand and reputation, involved in mergers or other corporate transactions, facing a critical crisis, or embarking on a new campaign to engage employees or other stakeholders around a new strategy or direction. Among the agencies he has led include MSLGROUP’s Midwest operations, Ogilvy Public Relations Chicago office, and Sard Verbinnen & Company in Chicago. He is a former chairman of the National Investor Relations Institute, and currently chairs Goodcity, a Chicago-based nonprofit organization that serves as a nonprofit incubator and social enterprise developer in under-served communities. He is a member of the Economic Club of Chicago, National Investor Relations Institute and the Chicago Council on Global Affairs. Wilks has a bachelor’s degree from Indiana University and a master’s degree from Ball State University.