The Integrated Marketing certificate is designed for professionals who want to launch their marketing career or refresh it with new skills. The courses in the certificate provide essential training within a range of marketing disciplines including marketing planning, brand development, advertising, digital marketing, market research, social media, and public relations. Professionals in the program engage in thinking and practices rooted in marketing results.
Integrated Marketing certificate students have a unique opportunity to gain new ideas, perspectives, and professional connections through engaging classroom discussion with instructors and peers. Program instructors are marketing professionals who work in the senior ranks of advertising agencies, corporate marketing departments, or are independent consultants with extensive industry experience and deep credentials. They bring tested, real-world knowledge and their networks of contacts and resources to the classroom.