The instructors leading Integrated Marketing courses at the University of Chicago’s Graham School bring their extensive experience, expertise, and professional networks to our students from every corner of Chicago’s marketing community. Students will discuss real-world marketing strategies that have touched diverse audiences at every stage of the buying cycle. Our instructors work with brands that demand global attention, at agencies that consistently produce outstanding work, and with the mandate to constantly develop groundbreaking marketing strategies that meaningfully engage audiences.

Our marketing instructors coach our students towards building successful careers as omnichannel marketing professionals.  Students will learn and practice skills in digital and social media marketing, market research and analysis, media planning, public relations, and brand development.

Paul DeJarnatt Paul DeJarnatt is Senior Vice President and head of search engine marketing at Starcom USA, part of Starcom MediaVest, which is the largest media agency in the world and which is headquartered in Chicago. Mr. DeJarnatt directs Starcom's nationwide team of search engine marketing experts and manages a client roster that has included Kraft, Samsung, Spotify, Novartis, Anheuser-Busch, and Mattel.
Douglas Dome, M.M. Douglas Dome is known in the Chicago marketing community as founder of two public relations and brand promotion agencies: Dome Communications, which he later sold to Hill & Knowlton, and Dome Consulting.  At other times in his career, Mr. Dome served as chief creative officer at Carmichael, Lynch, Spong, Vice President at FCB (forerunner of today's DraftFCB) and President of Gigunda Group. Mr. Dome holds an M.M. from the Kellogg School, Northwestern University.
Kelly Doss Ms. Doss is Vice President, North American Marketing, at Beam Global Spirits, known for the Jim Beam brand of bourbon whiskeys. Previously, she served as Global Vice President for Maker’s Mark bourbon whiskey and, before that, as Global Brand Director for Starbucks Liqueurs. Ms. Doss also has worked at Alberto-Culver, where she was Brand Manager for the TREsemme and St. Ives brands of personal care products, and at the Wrigley Company, where she was Global Director of Freshening Platforms for the Doublemint, Extra, and Eclipse brands.
Dean Ferenac Dean Ferenac is managing director of Initiative, a media planning and buying agency in Chicago.  Before joining Initiative, he served as managing director of Ebiquity in New York City and, prior to that, as senior vice president and group media director at DraftFCB in Chicago.  Mr. Ferenac has planned media campaigns and media buying for MillerCoors,Taco Bell, Diners Club, Paper Mate, SCJohnson, and John Deere.
Dan Fietsam Dan Fietsam is Executive Creative Director at FCB (Foote, Cone, Belding), inspiring and guiding creative development for major clients and brands. Previously, he served as Chief Creative Officer at Energy BBDO. His creative direction and copywriting have won Emmy, Cannes Lions, Clio, and One Show awards. Mr. Fietsam holds an M.S. in Integrated Marketing from the Medill School, Northwestern University.
Ilan Geva Mr. Geva is an independent marketing and branding consultant serving clients in the United States, Europe, and the Middle East from his office in Chicago. He has held prior executive marketing positions at Ogilvy & Mather, Leo Burnett, and Frankel & Co. Geva received the 2006 Graham School Excellence in Teaching Award.
Tom Gosline Mr. Gosline serves as a consultant at the Center for Emotional Marketing, a New York-headquartered firm which develops research-based branding and positioning strategies for Fortune 500 companies and their products.  Earlier in his career, Mr. Gosline held several executive positions in marketing strategy, marketing insights, and brand management at Kraft Foods, Pepsico/Quaker Oats, and Pepsico/Frito-Lay.  He earned an M.B.A. at the Kellogg School, Northwestern University.
Amy Guth Ms. Guth is General Manager of Red Eye and Metromix, the popular, youth-oriented online and print publications of Tribune Media in Chicago. Her position gives her unique exposure to the interests and media habits of 18-to-34-year-old consumers, a demographic group of huge interest to national brands and Chicago businesses.  During her career at Tribune Media, Ms. Guth previously has served as online community manager for ChicagoNOW, digital editor, reporter, and social media columnist for the Chicago Tribune, and social media and search engine optimization lead at the Chicago Tribune. She has developed and led seminars on social media for Tribune Media staff and also for the general public through the "Trib U" Program. Many Chicagoans will know Ms. Guth as former co-host of the radio show, "WGN Week-end with Amy and Alex."
Jenny Pike Hall, M.S. Ms. Hall is Vice President and Strategic Planning Director at ad agency, Cavalry.  Ms. Pike held prior executive positions in account planning and strategy at Draft FCB, Euro RSCG, and JWT.  She holds an M.S. in Integrated Marketing from the Medill School, Northwestern University.
Kevin Hartman As Head of Industry at Google, Kevin Hartman leads the design and implementation of marketing programs for some of Google's largest corporate clients.  The array of services and products offered includes YouTube, display advertising, mobile services, and, of course, search engine marketing.  Before joining Google, Mr. Hartman was senior vice president and director of strategic analytics at Draft FCB.  He holds an M.B.A. from the University of Chicago Booth School of Business and an M.P.P. from the University of Chicago Harris School of Public Policy.
Christopher Hogan, M.B.A. Christopher Hogan is Senior Vice President, Consumer Insights, at ConAgra Corporation, where he directs and oversees marketing research for more than 50 major ConAgra food brands, including Banquet, Chef Boyardee, Fleischman's, Healthy Choice, Hebrew National, Hunt's, La Choy, Orville Redenbacher's, Peter Pan, and Wesson's.
Sabrina Libby-Isherwood, M.B.A. Sabrina Isherwood most recently was Chief Marketing Officer for ChiroOne, a multi-state chain of chiropractic health clinics. During most of her career, however, Ms. Isherwood has been responsible for domestic and international marketing of food and beverage products. She has been Director of Global Enjoyment at the Wrigley Company, Director of International Marketing at Welch's Foods International, and Export Marketing Manager at Kraft Foods for the Central American and the Caribbean regions. At various times during her career, she has lived in Puerto Rico and Venezuela. Ms. Isherwood earned an M.B.A, with a concentration in international marketing, at Eastern Michigan University.
James Lucas Mr. Lucas is Executive Vice President, Global Strategy and Insight, at Schawk, a global marketing agency which offers point-of-purchase and in-store marketing materials and retail consulting services to clients around the world. Formerly, Mr. Lucas was Executive Vice President, Global Retail Insight and Strategy, at Draft FCB. He earned a Ph.D. in sociology at the University of Chicago.
Scott Reifert A leading figure in public relations and sports marketing, Scott Reifert has spent 23 years with the Chicago White Sox. He joined the baseball club in 1991 as Assistant Director of Public Relations, moved up in 1997 to Director of Public Relations, and became Vice President of Communications in 2004. In 2010, he was named Senior Vice President of Communications. Since then, he has directed and overseen all aspects of communications between the ball club and its huge number of fans, including communications planning, reputation management, public relations, media relations, social media, and community relations. He enthusiastically uses new media and personally communicates with White Sox fans through Twitter (@whitesox) and through his blog, “Inside the White Sox” ( Mr. Reifert also serves as President of Chicago White Sox Charities. In that role, he has overseen the donation of millions of dollars to such organizations as Robert H. Lurie Children’s Hospital of Chicago and Easter Seals of Metropolitan Chicago.
Daniel Saavedra Mr. Saavedra is President of Betadac Media, a digital marketing agency in Chicago. The firm develops web site, search engine, social media, and e-mail marketing strategies for clients that include professional practices and small to medium-sized businesses. Mr. Saavedra earned two advanced degrees, M.B.A. and J.D. (law degree), at Loyola University of Chicago.
Tracy Samantha Schmidt is the founder of Socially Authentic, a new business which provides social media advising to individuals and businesses. Previously, she designed and implemented social media strategies at Crain Communications, Tribune Company and Time Magazine.
Susan Snowden M.S., M.B.A., As a successful independent marketing consultant, Ms. Snowden offers marketing and web marketing services to Chicago-area small businesses and professional practices. She held earlier executive positions as Senior Director of Marketing at Forsythe Technology, a global consulting firm, and Senior Vice President, Directory Marketing, at printing and media services firm, R. R. Donnelly & Sons Co. Ms. Snowden holds two advanced degrees from the University of Illinois, an M.B.A. and an M.S. in Advertising.
Patricia Swindle University of Chicago alumna Patricia Swindle recently was appointed Strategy Director at Havas Advertising, after previously serving for several years as Senior Vice President, Strategy and Planning, at DDB Chicago. During a decades-long career in the agency world, she also has held key positions at JWT, Draft Worldwide, O&M, and Leo Burnett. She has created and overseen marketing strategies for an impressive list of the nation's best-known brands and companies, among them CitiBank, McDonald's, Kellogg's, and SaraLee.
Brad Wilks is managing director of Wilks Communications Group, a fast-growing public relations agency located in Oak Park, Illinois. His communications career spans 30 years across large corporations and top-tier agencies in Chicago and New York. His primary focus has been in financial communications and investor relations, where he has worked with many large Fortune 500 companies facing significant challenges to their brand and reputation, involved in mergers or other corporate transactions, facing a critical crisis or embarking on a new campaign to engage employees or other stakeholders around a new strategy or direction. Among the agencies he has led include MSLGROUP’s Midwest operations, Ogilvy Public Relations Chicago office, and Sard Verbinnen & Company in Chicago. He is a former chairman of the National Investor Relations Institute, and currently chairs Goodcity, a Chicago-based nonprofit organization that serves as a nonprofit incubator and social enterprise developer in under-served communities. He is a member of the Economic Club of Chicago, The National Investor Relations Institute and the Chicago Council on Global Affairs. Wilks has a bachelor’s degree from Indiana University and a master’s degree from Ball State University.