This presentation will offer an overview of the practical applications of marketing research tools and related techniques applicable to real world situations. This event will be hosted by Graham School Integrated Marketing Instructor Chris Hogan. In addition to teaching at Graham, Chris Hogan is the Senior Vice President of Consumer Insights at ConAgra.
has accumulated a broad range of consumer insight and analytics experience in his 30+ year career. Chris is the Founder and CEO of i3 Insights, a marketing consulting firm which identifies compelling consumer insights to enable companies to design effective advertising, position brands for growth, and launch successful new products. Prior to i3 Insights, he was Senior Vice President of Consumer Insight & Analytics at ConAgra, a manufacturer of consumer food products. His responsibilities included insights and analytics for both the Consumer and Commercial Business Units, leading a team of professionals that leveraged insights and analytics to influence the strategic directions of key brands. Prior to ConAgra, Chris was Vice President Consumer Insights & Strategy at Kraft Foods, where he had responsibility for the Kraft International consumer and shopper insights in 70 countries around the globe. He also served as Vice President Category Management Kraft North America and was responsible for the creation of Kraft’s first-ever Shopper Insights team, as well as lead the Category Management initiatives for the Kraft Sales organization. He began his tenure at Kraft as Director Consumer Insights & Strategy for multiple business units across the Kraft U.S. portfolio of products. Chris has an MBA from Bowling Green State University and a BA in Business Administration from Grove City College.