Open to anyone
Light refreshments and snacks will be provided
Content marketing is an essential element of building brand awareness and brand trust in today’s overly cluttered market place. In this seminar you will get a high level overview of different types of content, techniques to segment your audience to create relevant message that resonate with each group, and select appropriate digital content marketing tools to serve content to your most valuable customers.
- Understand what is content marketing in a larger context of commercial processes
- Show the difference between paid, earned, shared and owned types of content and demonstrate importance of having outstanding owned content
- Understand measurement and important KPIs
- Learn techniques to avoid content fatigue
Presenter: Victoria Gustafson, MBA
Victoria Gustafson is a Partner, Business Evolution at Verde Associates, a boutique growth consulting firm headquartered in Chicago, IL. Prior to joining Verde, Victoria spent over a decade working at IRI in a variety of key roles, including content marketing, product development, account management and corporate strategy. During her career, she helped world’s leading brands, including Lysol, Mucinex, TRESemme, L’Oreal, Sally Hansen and French’s to find growth through data-driven marketing and innovation. Victoria holds an MBA from the University of Chicago Booth School of Business and a BA in Economics from the University of California at Berkeley.