Modern websites can have hundreds of pages, each with its own important information and purpose. Each marketing team must prioritize their focus and pages with specific goals for conversion. Getting your visitors to sign up for an information session, enroll in the newsletter, or checkout are some of the highest value actions a user can take. In this session, we'll share best practices, tools, and analytics that have helped Clique Studios drive conversions for some of the world's largest educational institutions.
Brent Williams is the director of education at Clique Studios, an award winning digital agency in Chicago. At Clique he is responsible for building people and culture as well as leading the Clique University program. Before joining Clique, Brent was on the founding team at Startup Institute Chicago where he led the student experience and recruitment efforts as well as built many of the marketing systems in place today. Brent holds a master's in education administration for the University of Arizona.