Chief Marketing Officers, and their marketing departments are constantly looking for new technology to enhance and promote their brands. They have to. If they miss a beat, a competitor might knock them off their position and profit at their expense.
But do consumers share the same feeling, or think like a CMO? That is the million-dollar question. Our discussion will expose some thoughts and theories about it, and give you a taste of what happens in our branding and consumer behavior classes.
is an independent marketing and branding consultant serving clients in the United States, Europe, and the Middle East from his office in Chicago. He has held prior executive marketing positions at Ogilvy & Mather where he was Design Head and Creative Director in Johannesburg, Los Angeles, and Chicago. He was VP Exec. Creative Director at Kragie/Newell (now Integer) and VP Creative Director at Gage Marketing. He currently runs Ilan Geva & Friends, a branding consultancy in Chicago.
Ilan develops and creates Brand platforms including brand vision, brand strategy, brand personality, using every imaginable strategic branding solution for many of the world’s largest corporations, as well as for smaller enterprises. His work has won over 100 awards around the world including CLIO, ADDY, TELLY, POPAI, CAPLES, ECHO, SUMMIT, ADRIAN and many others. Some of his most recognized work included brands such as: McDonald’s, Coca-Cola, Visa, Ford Trucks, The Chicago Tribune, SA Breweries, Panasonic, Nestle, American Express, Unilever, VW-Audi, Kodak, HP, Seagram, Shell, Sears, Citibank, Jahn and many more.
His specific tourism, travel and hospitality experience includes: Israel Ministry of Tourism, Turkey Tourism, South African Tourism, British Tourist Authority, Mexico Tourism Board, State of Iowa Tourism, Lisbon Convention Bureau, United Airlines, Korean Air, Alitalia, Sheraton Hotels, King David Hotel, Doubletree Hotels, Avis, American Express Travel Services, and more.
Ilan has a BFA from the Bezalel Academy of Arts and Design in Jerusalem and a Masters degree from DePaul University in Chicago. He also graduated from the Damelin College of Marketing in Johannesburg with a diploma in Marketing Management. He received the 2006 Graham School Excellence in Teaching Award.