With limited resources, nonprofit professionals must be strategic in delivering effective messages to their audiences to increase brand awareness and connect with supporters. Today, digital marketing has become a leading marketing vehicle for nonprofit professionals to share their mission beyond their immediate network. There’s an opportunity to increase reach and tell their organization’s story to key stakeholders who perhaps would not have had the opportunity to interact with your organization in person.
In this workshop, we introduce the Supporter Engagement Journey. From the moment of mission discovery to the transformative gift, individuals need a compelling brand experience to make the transition from prospect to brand advocate.
Lindrea Reynolds is a creative director and brand storyteller. With more than 10 years of experience in the marketing industry, she believes that creativity and authenticity are the keys to connecting brands to their audiences. She is currently the senior marketing and brand manager for After School Matters, a nonprofit organization that provides life changing programs to more than 17,000 teens throughout the City of Chicago. In her role, she strategizes and executes integrated marketing campaigns for teen recruitment, fundraising, and supporter engagement. Prior to her current role, she provided creative solutions and brand strategies for both for-profit and nonprofit organizations, including the Chicago Architecture Foundation, DePaul University, Namaste Laboratories, and the National Urban League. Lindrea also serves on the Women’s Mentorship Leadership Program committee of the Chicago Women in Philanthropy. She is passionate about helping emerging leaders connect with, and learn from experienced professionals.