Courses

This fast-paced introductory course ignites your enthusiasm for marketing and its blend of art and science that helps businesses and organizations achieve their goals.

Content Marketing is an essential element of building brand awareness and brand trust in today’s overly cluttered marketplace.

This course gives participants a working knowledge of The Chicago Manual of Style, the most comprehensive and widely used style guide.

The Beethoven symphonies and concertos form the central core of Western Classical music; each of the nine symphonies and seven concertos comprise a separate world, from the heroism and tragedy of the Third, Fifth and Ninth symphonies, the pantheism of the “Pastoral” to the sublimity of the violin concerto and the brilliance and elan of the “Empe

Mastery of book manuscript editing requires a thorough knowledge of style and editorial judgment. What are the demands of the reader? How does an editor choose one style over another?

Joan Didion’s essays have been absorbed, dissected, and studied by generations of writers. For good reason. Few writers better illustrate the power of the “I," of the importance of crafting that “right” first-person narrator who can excavate a private personal truth to illuminate a shared universal one.

A brand can be the foundation of successful marketing. Often, it is the most valuable asset of a business. But what is a brand and who defines it? This course challenges you to answer these questions and think deeply about the many facets and attributes of brands.

Project management practice is influenced and shaped as much by collective wisdom, lessons learned, and the school of hard knocks as it is by its foundation of framework, principles, processes, and techniques.

Great brand engagement starts with strong strategy. In this session students will learn the art of driving consumer action through brand interaction and experiences.

Technology and social media have dramatically changed the event landscape. But the future of experiences is bigger than glitzy new technologies or the hyper-connected web of things. Success lies in giving consumers more than what they’ve come to expect from a brand.

This seminar takes us on a journey across the various areas of Edo (the former name of Tokyo), from the shogun’s residence to the entertainment district, to explore the roots and hidden meaning of the different segments of Japanese culture, such as kabuki theater and woodblock print making, among others.

Advanced Analytics and Machine Learning, the final core course in the program, introduces students to the theory and practice of machine learning. Students will learn how to implement the most popular machine-learning techniques in use today to discover patterns in their data and develop models to predict future outcomes.

Even high performing professionals sometimes pause over the rules and structure of grammar. Grammar for Professionals is an ideal course for the busy working professional who has forgotten the grammar taught in school or wants to revisit and freshen up on specific topics. The course will cover:

This course is designed for those interested in starting a career in clinical research.  It provides an overview of clinical research from concept to close-out and covers the foundation of how to develop a sound and effective protocol with participant’s safety and regulatory compliance in-mind.  Students will have an opportunity to discuss the v

Leaders exist at all levels of an organization, but what are the essential traits and behaviors of these individuals that foster high performance?  This course provides the opportunity to explore the core skills and techniques that are crucial to effective leadership and management.  In addition, you will delve into the personal journey of ident

This course introduces basic statistical concepts, such as hypothesis testing, the meaning of P value, and power determination.

Forget the dry, boring grammar lessons of your youth. Take this class and enter an enchanting world of punctuation unlike any you have ever considered. Do commas trip you up? Unsure about semi-colons? Come explore their usage and untapped power.

Achieving business results in tomorrows challenging global project environment requires skills that go beyond the traditional management of deliverables, budgets, and resources.

Students will deploy  the skills they learned in Basic Manuscript Editing in longer and more complex editing assignments. In addition, students will be introduced to working with style sheets and formulating author queries. The class will also address the challenges inherent in ensuring consistency in a changing manuscript.

The main goal of this course is to increase participants’ skill in substantive editing—that is, editing that moves beyond mechanics to address aspects such as content, logic, and organization.