Core Course

This course focuses on evidence-based communication strategies, tools and tactics in crisis situations. Theoretical approaches will be tested against actual practice in risk communication (pre-crisis), crisis communication, and post-crisis communication with a range of audiences, including general publics, regulators and legislators. Role play in devised scenarios give students the opportunity to develop communication strategies in a real-time, real-world environment. Communication tactics include creating written materials, such as news releases, brochures, informational videos and congressional testimony, as well as dealing with hostile audiences in face-to-face situations.