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Digital Marketing and Integrated Communications

Curriculum Details for Digital Marketing and Integrated Communications

The Digital Marketing and Integrated Communications certificate uses real-world marketing case studies and projects to reinforce the foundational marketing knowledge that will help our learners accelerate their marketing careers. The goals of the Digital Marketing and Integrated Communications certificate are that every learner will effectively:

  • Discuss basic marketing principles, including brand awareness and development
  • Develop an understanding of organizational issues and practices associated with the marketing field
  • Explore and leverage specialty areas, including marketing planning, brand development, advertising, digital marketing, social media, research, and public relations

Program Structure

  • Four required courses and two electives
  • Completion of a two-part workshop is equivalent to one full elective course
  • Students can complete the certificate in as little as three quarters
  • Class sizes are small, ranging from 10-20 students per course


Core Courses

Successful Marketing: Basics to New Directions * IMKT11100 Gleacher Center
Marketing Experience, Analytics, and Optimization IMKT11400 Gleacher Center
Branding for Competitive Advantage IMKT11200 Gleacher Center
Managing Integrated Marketing Communications IMKT11300 Gleacher Center

* Can be bypassed with adequate professional experience (5 + years of experience in a variety of marketing functions). Students who bypass Successful Marketing will complete a total of three electives to earn the certificate.

Plus Two Electives

Choice of two electives, three if Successful Marketing is bypassed.

Digital Shopper Marketing IMKT21100 Gleacher Center
Consumer Research Design and Analysis IMKT21200 Gleacher Center
Search Engine Marketing IMKT21400 Gleacher Center
Web Analytics for Marketing Professionals IMKT21500 Gleacher Center
Public Relations IMKT21600 Gleacher Center
Designing a Social Media Strategy IMKT21700 Gleacher Center
Consumer Behavior IMKT21800 Gleacher Center
Content Marketing IMKT21900 Gleacher Center

Two-Part, Day-Long Workshop Series

In response to our professional development audience that has expressed an interest in short, specialized offerings, a new workshop series was launched in autumn 2017. These specialized workshops come as a series of two full-day training sessions offered in person at the Gleacher Center. They are open to the general public as well as current students. Completing both parts of each workshop is equivalent to one full elective in the certificate. View Digital Marketing and Integrated Communications workshops.

Class Format

All classes are held in person at the University of Chicago Gleacher Center in downtown Chicago. Course length is four weeks, with twice-weekly classes scheduled on weekday evenings (6:30 – 9:00 pm), plus one daytime Saturday session (9:00 am - 3:00 pm).