Digital Marketing and Integrated Communications instructor in classroom

Digital Marketing and Integrated Communications

Curriculum Details for Digital Marketing and Integrated Communications

The Digital Marketing and Integrated Communications certificate uses real-world marketing case studies and projects to reinforce the foundational marketing knowledge that will help our learners accelerate their marketing careers. This program can be completed fully online, in person, or as a combination of both.

What do Digital Marketing Students Learn?

  • Discuss basic marketing principles, including brand awareness and development
  • Develop an understanding of organizational issues and practices associated with the marketing field
  • Explore and leverage specialty areas, including marketing planning, brand development, advertising, digital marketing, social media, research, and public relations

Digital Marketing curriculum map

Digital Marketing Program Structure

  • 4 required courses and 2 electives 
  • Classes can be taken online or in-person in downtown Chicago
  • Students can complete the certificate in as little as 3 quarters
  • Class sizes of 10-20 students per course
  • Two-Part, Day-Long Workshop Series: These specialized workshops come as a series of 2 full-day training sessions offered in person. They are open to the general public as well as current students. Completing both parts of each workshop is equivalent to 1 full elective in the certificate. View Digital Marketing and Integrated Communications workshops

View Core Courses

All courses are offered in-person or online.

* Can be bypassed with adequate professional experience (5 + years of experience in a variety of marketing functions). Students who bypass Successful Marketing will complete a total of three electives to earn the certificate.

View Elective Courses (Two Required)

All courses are offered in-person or online.

Choice of two electives, three if Successful Marketing is bypassed.

Online and In-person Class Formats

Online

  • 6 weeks course length
  • All online courses start on a Monday with a full week of self-study activities in Canvas, our learning management system
  • Weekly self-paced learning and materials are time-sensitive and must be completed within required timeframes
  • Weekly self-paced learning in Canvas leads to one synchronous session per week
  • Synchronous sessions are conducted through Zoom
  • Attendance to synchronous sessions is mandatory
  • Learn more about taking online courses

In-Person

  • In-person classes meet twice a week for 4 weeks on weekday evenings (6:30–9 p.m.) plus 1 daytime Saturday session
  • Convenient 3-day seminar format at the Gleacher Center in downtown Chicago
  • Thursday–Saturday from 9:00 a.m.–4:30 p.m.