Digital Marketing and Integrated Communications instructor in classroom

Digital Marketing and Integrated Communications

Career Outcomes / Resources for Digital Marketing


The Bureau of Labor Statistics projects that overall employment for advertising, promotions, and marketing managers will grow at an above-average rate from 2016 to 2026, increasing at an average of 10 percent. With new positions continuously appearing, significant new areas of growth include digital marketing, multichannel marketing, and e-commerce.

The landscape of marketing has changed over the last decade. Many of the positions that are in demand where not around in the beginning of 2000. Areas that everyone should keep an eye on include the areas of digital marketing, multichannel marketing, and e-commerce.

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$9.3 Billion laptop icon

Marketing professionals need to involve themselves in the digital world. With digital spending increasing exponentially, skill sets that combine marketing with technical skills are the key to future employability. For instance, according to eMarketer, a record $9.3 billion dollars was spent on internet advertising, covering areas that include social media, copywriting, analytics, creative design, mobile marketing including application development.

Potential Job Titles for Marketing Positions

  • Account Coordinator/Account Manager
  • Account Manager
  • Digital Content Manager
  • SEO Specialist
  • Content Strategist
  • Digital Brand Manager
  • Creative Director
  • Social Media Strategist
  • Marketing Data Analyst
  • Community Manager

Average Salaries for Marketing Professionals

According to the Bureau of Labor Statistics, the base salary for a marketing manager is approximately $130,000/year, with salaries ranging according to job title and experience. Glassdoor notes that the average base pay for entry-level marketing positions in the United States is $49,000, while $60,000 represents the average base pay for marketing positions that require 4–6 years of experience.