The Digital Marketing and Integrated Communications certificate is designed for professionals who want to launch their marketing career or refresh it with new skills. This program is completed fully online.
The courses in the certificate provide essential training within a range of marketing disciplines including digital marketing, social media, advertising, marketing planning, brand development, market research, and public relations. Professionals in the program engage in thinking and practices rooted in marketing results.
Digital Marketing and Integrated Communications certificate students have a unique opportunity to gain new ideas, perspectives, and professional connections through engaging classroom discussion with instructors and peers. Program instructors are marketing professionals who work in the senior ranks of advertising agencies, corporate marketing departments, or are independent consultants with extensive industry experience and deep credentials. They bring tested, real-world knowledge and their networks of contacts and resources to the classroom.
Inclusion Marketing and Analytics Marketing Specialization Tracks
Inclusion Marketing Track
This track is designed to support the professional development of new and current students who wish to gain insights into market profiles, segmentation, and cultural competence communications.
Analytics Marketing Track
This track is designed to support the professional development of new and current students who wish to apply data analytics to real-world marketing challenges. Students will learn to identify the right analytic method, tools, reliable data collection, and visualization techniques to fit specific marketing needs.
Students can choose to complete either of these three-course specialization tracks:
- as part of the Digital Marketing and Integrated Communications certificate (DMIC), or
- as stand-alone track
Resources for Current Students and Alumni
The Professional Development team provides various services to students including webinars, networking events, and an alumni scholarship program. Current students and alumni are encouraged to learn more about the Student Advisory Board.