The Digital Marketing and Integrated Communications certificate is designed for professionals who want to launch their marketing career or refresh it with new skills. This program can be completed fully online, in person, or as a combination of both.
The courses in the certificate provide essential training within a range of marketing disciplines including digital marketing, social media, advertising, marketing planning, brand development, market research, and public relations. Professionals in the program engage in thinking and practices rooted in marketing results.
Digital Marketing and Integrated Communications certificate students have a unique opportunity to gain new ideas, perspectives, and professional connections through engaging classroom discussion with instructors and peers. Program instructors are marketing professionals who work in the senior ranks of advertising agencies, corporate marketing departments, or are independent consultants with extensive industry experience and deep credentials. They bring tested, real-world knowledge and their networks of contacts and resources to the classroom.
The Professional Development team provides various services to students including webinars, networking events, and an alumni scholarship program. Current students and alumni are encouraged to learn more about the Student Advisory Board.
“What was most helpful [as a certificate student] was finding a community of people with similar goals in life. That’s what really set the stage for the progress I’ve made in my career since my time at the Graham School. Not only am I still in touch with my classmates, one of whom I brought onto my team two years ago at Google’s headquarters, but both my analytics and mobile instructors have been pivotal to guiding my career onto the path it’s on now.”
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