Instructors

Bob Bernstein

Mr. Bernstein is Executive Vice President and Chief Media Officer at Draft FCB. During his tenure at Draft, he has directed media planning and buying for SCJohnson, Miller Coors, Taco Bell, Hilton, Qwest, Boeing, and other leading brands and companies.

Lori Copple, M.S.

Lori Copple, M.S., most recently served as executive director of marketing and communications at the Rehabilitation Institute of Chicago.  Previously, she was senior vice president and deputy managing director of Ruder-Finn Public Relations.

Paul DeJarnatt

Paul DeJarnatt is Senior Vice President and head of search engine marketing at Starcom USA, part of Starcom MediaVest, which is the largest media agency in the world and which is headquartered in Chicago. Mr. DeJarnatt directs Starcom's nationwide team of search engine marketing experts and manages a client roster that has included Kraft, Samsung, Spotify, Novartis, Anheuser-Busch, and Mattel.

Douglas Dome, M.M.

Douglas Dome is known in the Chicago marketing community as founder of two public relations and brand promotion agencies: Dome Communications, which he later sold to Hill & Knowlton, and Dome Consulting.  At other times in his career, Mr. Dome served as chief creative officer at Carmichael, Lynch, Spong, Vice President at FCB (forerunner of today's DraftFCB) and President of Gigunda Group. Mr. Dome holds an M.M. from the Kellogg School, Northwestern University.

Kelly Doss

Ms. Doss is Vice President, North American Marketing, at Beam Global Spirits, known for the Jim Beam brand of bourbon whiskeys. Previously, she served as Global Vice President for Maker’s Mark bourbon whiskey and, before that, as Global Brand Director for Starbucks Liqueurs. Ms. Doss also has worked at Alberto-Culver, where she was Brand Manager for the TREsemme and St. Ives brands of personal care products, and at the Wrigley Company, where she was Global Director of Freshening Platforms for the Doublemint, Extra, and Eclipse brands.

Dean Ferenac

Dean Ferenac is managing director of Initiative, a media planning and buying agency in Chicago.  Before joining Initiative, he served as managing director of Ebiquity in New York City and, prior to that, as senior vice president and group media director at DraftFCB in Chicago.  Mr. Ferenac has planned media campaigns and media buying for MillerCoors,Taco Bell, Diners Club, Paper Mate, SCJohnson, and John Deere.

Dan Fietsam

Dan Fietsam is Executive Creative Director at FCB (Foote, Cone, Belding), inspiring and guiding creative development for major clients and brands. Previously, he served as Chief Creative Officer at Energy BBDO. His creative direction and copywriting have won Emmy, Cannes Lions, Clio, and One Show awards. Mr. Fietsam holds an M.S. in Integrated Marketing from the Medill School, Northwestern University.

Ilan Geva

Mr. Geva is an independent marketing and branding consultant serving clients in the United States, Europe, and the Middle East from his office in Chicago. He has held prior executive marketing positions at Ogilvy & Mather, Leo Burnett, and Frankel & Co. Geva received the 2006 Graham School Excellence in Teaching Award.

T. K. Gore

As Senior Director of Digital Media at Comcast Sportsnet, T. K. Gore enjoys his dual role as sports marketer and digital marketer. His staff of 20 works in a 24/7 digital newsroom to engage and interact with the Comcast audience of sports fans.  Previously, Mr. Gore served as Director of Brand Marketing and Communications at NBC Universal Sports.

Tom Gosline

Mr. Gosline serves as a consultant at the Center for Emotional Marketing, a New York-headquartered firm which develops research-based branding and positioning strategies for Fortune 500 companies and their products.  Earlier in his career, Mr. Gosline held several executive positions in marketing strategy, marketing insights, and brand management at Kraft Foods, Pepsico/Quaker Oats, and Pepsico/Frito-Lay.  He earned an M.B.A. at the Kellogg School, Northwestern University.

David Gould, M.M.

David Gould is Executive Vice President and Global Digital Managing Director at Starcom MediaVest. Prior to joining StarCom, Mr. Gould was President of Resolution Media. He holds an M.M. from the Kellogg School, Northwestern University.

Jenny Pike Hall, M.S.

Ms. Hall is Vice President and Strategic Planning Director at ad agency, Cavalry.  Ms. Pike held prior executive positions in account planning and strategy at Draft FCB, Euro RSCG, and JWT.  She holds an M.S. in Integrated Marketing from the Medill School, Northwestern University.

Jon Harris

Jon Harris is Chief Communications Officer for The Hillshire Brands Company, known for its Hillshire Farms, Jimmy Dean, Ball Park, and Sara Lee Desserts food brands.  Mr. Harris directs and oversees corporate communications, employee communications, internal and external public relations, and corporate giving for the company. He also works closely with the sustainability and government affairs teams.

Pam Harting, M.M.

Pam Harting, M.M., most recently was senior director of consumer insights at Alberto-Culver.  Previously, she enjoyed a long tenure at Kraft Foods, where she held several executive marketing positions.

Kevin Hartman

As Head of Industry at Google, Kevin Hartman leads the design and implementation of marketing programs for some of Google's largest corporate clients.  The array of services and products offered includes YouTube, display advertising, mobile services, and, of course, search engine marketing.  Before joining Google, Mr. Hartman was senior vice president and director of strategic analytics at Draft FCB.  He holds an M.B.A. from the University of Chicago Booth School of Business and an M.P.P. from the University of Chicago Harris School of Public Policy.

Christopher Hogan, M.B.A.

Christopher Hogan is Senior Vice President, Consumer Insights, at ConAgra Corporation, where he directs and oversees marketing research for more than 50 major ConAgra food brands, including Banquet, Chef Boyardee, Fleischman's, Healthy Choice, Hebrew National, Hunt's, La Choy, Orville Redenbacher's, Peter Pan, and Wesson's.

Sabrina Libby-Isherwood, M.B.A.

Sabrina Isherwood most recently was Chief Marketing Officer for ChiroOne, a multi-state chain of chiropractic health clinics. During most of her career, however, Ms. Isherwood has been responsible for domestic and international marketing of food and beverage products. She has been Director of Global Enjoyment at the Wrigley Company, Director of International Marketing at Welch's Foods International, and Export Marketing Manager at Kraft Foods for the Central American and the Caribbean regions. At various times during her career, she has lived in Puerto Rico and Venezuela. Ms. Isherwood earned an M.B.A, with a concentration in international marketing, at Eastern Michigan University.

James Lucas

Mr. Lucas is Executive Vice President, Global Strategy and Insight, at Schawk, a global marketing agency which offers point-of-purchase and in-store marketing materials and retail consulting services to clients around the world. Formerly, Mr. Lucas was Executive Vice President, Global Retail Insight and Strategy, at Draft FCB. He earned a Ph.D. in sociology at the University of Chicago.

Dave Marsey

Dave Marsey currently is senior vice president of Digitas.  During a career focused on digital and new media marketing, he has served many well-known corporate clients, such as Lowes and Kitchen Aid.

Kevin Newby

Kevin Newby is Director of Digital Strategy in the Chicago office of Havas Worldwide (formerly Euro RSCG). Earlier in his career, Mr. Newby was founder and managing partner of Kadium, a digital marketing firm in San Francisco, which was acquired by Euro RSCG.

Scott Reifert

A leading figure in public relations and sports marketing, Scott Reifert has spent 23 years with the Chicago White Sox. He joined the baseball club in 1991 as Assistant Director of Public Relations, moved up in 1997 to Director of Public Relations, and became Vice President of Communications in 2004. In 2010, he was named Senior Vice President of Communications. Since then, he has directed and overseen all aspects of communications between the ball club and its huge number of fans, including communications planning, reputation management, public relations, media relations, social media, and community relations. He enthusiastically uses new media and personally communicates with White Sox fans through Twitter (@whitesox) and through his blog, “Inside the White Sox” (www.mlblogs.com).

Mr. Reifert also serves as President of Chicago White Sox Charities. In that role, he has overseen the donation of millions of dollars to such organizations as Robert H. Lurie Children’s Hospital of Chicago and Easter Seals of Metropolitan Chicago.

Daniel Saavedra

Mr. Saavedra is President of Betadac Media, a digital marketing agency in Chicago. The firm develops web site, search engine, social media, and e-mail marketing strategies for clients that include professional practices and small to medium-sized businesses. Mr. Saavedra earned two advanced degrees, M.B.A. and J.D. (law degree), at Loyola University of Chicago.

Tracy Schmidt

Tracy Schmidt is Director of Social Media Strategy for Crain Communications, publishers of more than two dozen business periodicals, including Ad Age, Investment News, Crain's Chicago Business, and Crain's New York Business.  Ms. Schmidt began her career as a reporter and web producer in Washington, D.C. for Time Magazine and later served as an editor and community manager for TribLocal, part of Chicago Tribune Media.  She holds an M.S. in journalism from the University of llinois.

Susan Snowden M.S., M.B.A.,

As a successful independent marketing consultant, Ms. Snowden offers marketing and web marketing services to Chicago-area small businesses and professional practices. She held earlier executive positions as Senior Director of Marketing at Forsythe Technology, a global consulting firm, and Senior Vice President, Directory Marketing, at printing and media services firm, R. R. Donnelly & Sons Co. Ms. Snowden holds two advanced degrees from the University of Illinois, an M.B.A. and an M.S. in Advertising.

Patricia Swindle

University of Chicago alumna Patricia Swindle recently was appointed Strategy Director at Havas Advertising, after previously serving for several years as Senior Vice President, Strategy and Planning, at DDB Chicago. During a decades-long career in the agency world, she also has held key positions at JWT, Draft Worldwide, O&M, and Leo Burnett. She has created and overseen marketing strategies for an impressive list of the nation's best-known brands and companies, among them CitiBank, McDonald's, Kellogg's, and SaraLee.